SEO is dead? Long live GEO.
How brands get found when the answer comes from an AI instead of a list of links, and what to do about it this quarter.
Insights
Field Notes on the New Way of Marketing.
Short, useful reads on GEO, AI content, performance and positioning, written by the Voie team.
AI is a pen. The idea is ours.
Everyone has the same tools now. Why the human idea is the only real advantage left.
In the editorial calendar
Likes don’t pay the bills.
Vanity metrics versus the numbers that actually grow a business.
In the editorial calendar
Your budget is a compass.
Why a tight budget forces the strategy that works: focus over scatter.
In the editorial calendar
A brand for everyone is no one’s brand.
Positioning means deciding who you are not for.
In the editorial calendar
The end of templates.
Why strategy has to be built around your brand, not copied from the last client.
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